Eat Club
UI • UX • Visual Design • Content Strategy • Prototyping • Mobile
As a design sprint challenge, I spent 5 days reimagining and redesigning EAT Club, a service that delivers a personalized, diverse, and quality lunch experience for employees at participating companies offering lunch-as-a-benefit in the Bay Area and Los Angeles.
I conducted a rapid design sprint and executed on all areas of the product design process, from early user problem identification, generating informed solutions, creating a consistent, engaging, and contemporary interface, and concluding with an end-to-end experience and prototype.
Design sprint process
DAY 1 - Analysis, user interviews and research, pain point + problem identification
DAY 2 - Brainstorming, concept generation, and ideation
DAY 3 - User flows, sketching, and UI exploration
DAY 4 - UI, interaction, visual design, content strategy, and copy writing
DAY 5 - Prototyping, animation, and polish
Daily menu
Each day, people can pick from a list of 15-20 local offerings from partnering restaurants in the area. No daily menu is the same, so there's always a variety in dishes. These options display based on personal taste preferences, and social ratings, who at your company likes the dish, and dietary labels, so you can always make the right choice.
The Just for you section at the top of each daily menu displays 1-5 items based on your Taste Preferences, past reviews, and dishes that you have liked, so the service can always guarantee lunch offerings you'll love.
Taste preferences
This feature gives people the ability to input their preferences for types of food they like to eat, their dietary restrictions, and any allergies or things they would like to avoid. This not only guarantees that the options offered will suit their preferences, but educates the user in the intelligence of EAT Club, and how it’s personalized just for you. (These cards can also be re-used in first-time user on-boarding, so the first menu they see is suited to their liking).
Social recommendations
It’s all about that sense of community and word-of-mouth recommendations. See what dishes are most popular among your coworkers so you can easily make a quick, informed decision, brought to you by people you trust.
Personalized, informed selections
Each menu item displays any relevant Taste Preferences you have selected, so you always know that the system is learning, and cares about surfacing the most appropriate items for you.
Easy ordering
Ordering is intuitive and fun! After an item is ordered, the success state displays a variety of messages, so people are always delighted by a new quip from the service.
Remember what you ordered & easily change your mind
Can't remember what you ordered? Not in the mood for that dish anymore, and wanna pick something else? View order details at any time and cancel and replace your order with ease.
Structured, trusted reviews
Review pages feature your colleague’s feedback in the form of star rating, structured feedback, and freeform text, so you can feel more confident about your choices.
By surfacing structured data tags, users can select why they like or dislike a certain item. These tags not only help the system learn what dishes are performing well, but also inform people when they read reviews.
Never forget to order & always stay informed
Easy Eat is a setting that automatically fills your order for you so you don’t need to worry about it. It will place an order with an item that fits your Taste Preferences, and prioritizes your favorited items.
All notifications will be sent as texts, with an option to be sent to your email. You will always be informed of the status of your order instead of forgetting to order or not knowing if your food is running late.